When we first partnered up with boutique agency Butterfly Cannon to design the CUT Rum brand, we knew we didn’t need pirates, sea monsters or pin up girls. We just wanted to introduce our quality, naturally infused liquids to the world.
We believe our simple, clean design represents our brand identity perfectly: simply the best tasting rum for the people that know the difference.
So, we were pleased to find out we’d got this right on the mark from those in the know. We’ve just won Gold for ‘Brand Identity’ at The FAB Awards.
The FAB Awards (or the Food and Beverage Excellence Awards) is an International Awards programme purely focused on the work of food and beverage brands and outlets.
The awards ‘recognise the critical contribution that outstanding creative work makes to building brands’ and ‘identifies and rewards leading practitioners from over 60 countries’.
2019 marked the 21st year of the programme.
The full list of winners can we found on The FAB Awards website here.
Follow us on social to see what else we’re getting up to @cuttotherum
